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About GFR Permanent Recruitment Specialists

Recruitment, Done Differently

About GFR Permanent Recruitment

Recruitment,
Done Differently

Hi, we’re happy you’re here.

At GFR Permanent Recruitment Specialists, we are all about making recruitment simpler and a more positive experience for our clients and candidates.

About Us

Based in Sutton Coldfield, GRF Permanent Recruitment Specialists is built on extensive experience, industry expertise
and a genuine appreciation for people.

We Have Developed A Philosophy That Focuses Upon

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Close client
relationships

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Candidate
support

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Streamlining
systems

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Positive
outcomes

This attention to detail and pride in our working practices allow us to offer a permanent recruitment service that
complements and supports both clients and candidates.

We ALWAYS focus on our service and outcomes, and we take all the steps to reduce the stress of recruitment for both our clients and candidates, including interview preparation, two-way videos to reduce the length of the recruitment process, and a post-placement support service.

Do you have any questions about how we support you? Please click the link below, and we’ll get back to you asap.

Get In Touch
"Huge thanks to Groomfield for being the first ever recruitment agency to not make me feel like a commodity to be traded, but a human to be helped."
"Finlay has been incredible, spending a good amount of time on the telephone getting to know my situation, then meeting me in person (unheard of!) to prep me for the interview."
"Great agency to work with. I received a call about a position and was keen to go ahead, throughout the entire process I was kept informed (which not many recruiters do)."

Meet the GFR Permanent Recruitment Specialist Team

Liberty Benyon

  • Joined GFR: 9/2/2015

Division Manager for Permanent Recruitment

  • Favourite thing about GFR: The flexibility, understanding and a friendly team
  • Why I love my job: Seeing my clients and candidates. I love developing long term relationships that enable me to watch peoples growth and success.
  • My interests/hobbies: Spending time with my little girl, playing netball, walking my dog and having a glass of wine with my girlfriends (or just on my own).
  • Fun fact: I am a gold medal winner for Great Britain; can you guess what sport I played?

Say hi

Finlay McCall

  • Joined GFR: 6/2/2023

Permanent Recruitment Consultant

  • Favourite thing about GFR: Working with amazing clients who value the time spent with candidates.
  • Why I love my job: Building strong relationships with clients who appreciate why we recommend candidates as both effective in the role and an asset to the business.
  • My interests/hobbies: I enjoy going to the gym and, when the weather permits, playing golf, social time and sunshine.
  • Fun fact: I completed the 3 Peaks Challenge, raising over £1,000 for Andys Man Club. Tough but so rewarding! (Don’t do it without a dedicated driver and proper rest!)

Say hi

Laurie Marshall

  • Joined GFR: 1/3/2022

Compliance and Operations Manager

  • Favourite thing about GFR: Working for a family run business that is a fun, and refreshing, place to work.
  • Why I love my job: Working with a great team and supporting them to be the best they can be.
  • My interests/hobbies: I love watching my son play football, going to the gym and spending time with my family and friends
  • Fun fact: I used to work on cruise ships and walked across the Sydney Harbour Bridge.

Say hi

Vicki Walker

  • Joined GFR: 12/02/2025

Permanent Recruitment Consultant

  • Favourite thing about GFR: Working for an independent agency that has genuine care and have the same values that I believe in.
  • Why I love my job: I get to speak with so many different people and love getting to know them. After 20 years in recruitment, I still love the buzz of people.
  • My interests/hobbies: I have 2 daughters who both dance in competitions so that takes up all of my spare time but feel so proud watching them. I also love walking my miniature schnauzer.
  • Fun fact: I was once deported from Vietnam and I can tap dance.

Say hi

LAST BUT NOT LEAST…

Say ‘hi’ to our Office Doggies

Everton

Always sleeping and loves his food.

Darcie

Just too cute and cuddly.

Bubba

Sassy, our resident guard dog!

Why do you want to work with us?

At GFR Permanent Recruitment, everything we do is entwined with our core principles of

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honesty

Integrity Icon

integrity

Professionalism

These principles are always reflected in our team, the people we recruit and the companies we work with.

When you choose GFR Permanent Recruitment you are guaranteed:

A personalised service tailored to your needs, making recruitment simpler and more effective for both our candidates and clients.

A service built on trust that brings the best potential candidates and companies together with positive outcomes for all involved.

Cutting-edge permanent recruitment that combines the best technology with classic people and communication skills.

''Finlay has been great from start to finish, always keeping in touch and keeping me updated, professional and keen to assist in any way he can. Excited to start my new role and continue working with Groomfield"
"Groomfield were amazing throughout the process, and made me feel heard and helped with every query, small or big."
"Possibly the easiest 5 stars I’ve ever given a company."

We do recruitment differently.

View Our Client Services
View Our job vacancies
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Join Our GFR 100 Club

Our GFR aim is to work with 100 like-minded companies, who share our vision and values, and give every temporary and permanent candidate who walks through our door the opportunity to join such highly-regarded companies and take their career and aspirations to the next level.

Contact us for more information